How you can support the vocal for local movement and make India an Aatmanirbhar Bharat

It was not so long ago that India needed a revolution to help itself and its people to come out of two centuries of colonialism. Economic independence at the local level was the route to the independence of the nation and the soul of each of its citizens. Gandhi ji had recognized that and given the clarion call of Swaraj. India needed a revolution and the chosen tool of this movement was, Khadi.
Today, more than seven decades later, India once again stands at the threshold of needing another revolution. This time it is not for independence but for self-dependence – for an Aatmanirbhar Bharat. And what can be a better tool for a responsible revolution, to drive the mission of Aatmanirbhar Bharat than Khadi. At WeSwadesi and Ecotattva we are committed to this dream and we have chosen pure cotton Khadi to be our instrument of change.
We are 100% made in India and 100% local. We are proud to be vocal for local.
Choose from Ecotattva for an outfit that is pure khadi and proudly made in India, as well as,

  • Natural
  • Eco-friendly
  • Harvested by local farmers
  • Benchmark of sustainable fashion
  • Handspun and hand weaved by local village artisans
  • Marketed by entrepreneurs from the heartlands of India.
At WeSwadesi and Ecotattva, we are a group of self-driven dreamers, based out of Nagpur, Maharashtra, who have, just like you, dream of an Aatmanirbhar Bharat which is responsible for the choices it makes and opens the door of a dignified livelihood for our farmers, artisans and local village communities.
How does your choosing pure Khadi clothes from Ecotattva support this mission of an Aatmanirbhar Bharat and help you to be vocal for local?
By choosing from here, you support the livelihood of hardworking people living in the villages of India.
Farmers – We are working towards reducing the gap in income that farmers face due to exploitation, lack of market accessibility, and illiteracy. Ecotattva buys cotton above the market price which encourages and ensures the quality of the cotton. Since January 2020, we have been associated with more than 50 farmers through the contract farming model.
We provided them with quality seeds, which enabled them to produce around 1000 quintals of organic cotton by February 2021.

Weavers – We have acquired 54 handlooms and 30 pedal looms in 6 villages of Wardha District, Maharashtra. We have trained around 74 women who are not traditionally skilled in weaving, and further aim to train approximately 1000 weavers by the end of 2021.

 

Spinners – Under the guidance and regulations of Khadi and Village Industries Commission (KVIC), Ecotattva is encouraged to procure subsidized Ambar Charkha under the schemes of the Government of India. In an impactful step towards empowerment and employment of rural women from lower-income group families, we have so far reached out to 50 household women from across 10 villages in Maharashtra and have provided them with the Charkha.

 

Hand Printing Artisans – Women from local rural communities are trained in the printing process. Currently, Ecotattva employs 10 women in the printing unit. We aim to increase it to 100 women by the end of 2021.

 

TailorsEcotattva aims to have in-house trained tailors, upskilled to match the international quality finish and keep up with global trends. Our in-house team consists of 10 tailors to address the current demands.

Today, this moment now, let us come together to choose to be responsible. Let us choose sustainability. Let us choose to be vocal for local. Let us choose to make an Aatmanirbhar Bharat. WeSwadesi and Ecotattva are living by this mission.